Toyota wanted to reach people who don’t see themselves as “truck people.” We created the Truck Like You Truck Tool, an AI-powered experience that turns unfamiliar specs like payload and towing capacity into personalized, relatable visuals.

The site launched on October 15, 2025. At the time, Nano Banana had just launched, placing us at the forefront of developing AI-generated imagery that was both visually compelling and product-accurate enough to earn brand trust.

Watch the case study and short demo below, or experience it firsthand here.

Creator content showed people how to see truck terms on their terms.